YouTube Metrics on Rella

Last updated: October 23, 2026

Rella tracks channel-level performance, video analytics, watch time, and subscriber growth for connected YouTube channels. Analytics are powered by YouTube's official Data API (v3) and Analytics API (v2) to provide accurate insights across your Social Spaces.

Prerequisites & Reconnection Guidance

  1. Connected YouTube Channel: Link your YouTube channel under Social Space Settings > Integrations.

  2. Required Permissions: Connecting your channel requires authorizing access to Google's YouTube Analytics API and YouTube Data API.

  3. Refreshing Permissions: If YouTube metrics fail to load or display an authentication error, navigate to Social Space Settings > Integrations and reconnect your YouTube account to refresh access credentials.

Overview of Supported YouTube Metrics

1. Channel-Level Metrics (Profile Analytics)

Channel metrics summarize total performance across your YouTube channel for the selected time period:

Metric Name

Description

Views

Total views accrued across all videos on your channel during the selected period.

Watch Time

Estimated total hours watched on your channel (converted from minutes watched).

Subscribers

Current total channel subscriber count.

Subscribers Gained

Total new subscribers gained during the selected period.

Subscribers Lost

Total subscribers lost during the selected period.

Subscriber Growth

Net subscriber growth (Subscribers Gained - Subscribers Lost).

Engagement

Sum of all channel interactions (Likes + Comments + Shares) in the period.

Engagement Rate

Ratio of Total Engagement divided by Total Views (Total Interactions / Views).

Saves

Number of times your channel's videos were added to any YouTube playlists.

Shares

Total shares generated across your channel's videos.

Total Posts

Total number of videos published on the channel within the selected period.

2. Individual Video & Media Insights

When viewing individual published videos, Rella displays video-specific metrics for the selected period:

Metric Name

Description

Views

Total view count for the video.

Engaged Views

Estimated count of views where viewers watched past the initial seconds.

Watch Time

Total estimated minutes/hours watched on the specific video.

Average View Duration

Average length of time (in seconds) viewers spent watching the video.

Likes

Total likes received on the video.

Comments

Total comments posted on the video.

Shares

Total times the video was shared.

Subscribers Gained

Number of subscribers gained directly from viewers watching the video.

Note on Video Impressions: YouTube's API does not currently expose video impression metrics to third-party integrations, so impressions are omitted from YouTube video reports.