LinkedIn Metrics on Rella
Last updated: October 23, 2026
Rella tracks page-level analytics, post engagement, document performance, video watch time, and follower acquisition for connected LinkedIn Organization (Company) Pages.
Prerequisites & Integration Requirements
LinkedIn Organization Page: LinkedIn analytics are supported for LinkedIn Organization (Company) Pages.
Page Administrative Access: Connecting a page requires an account with administrative permissions for the LinkedIn Organization Page.
Reconnecting Account: If LinkedIn metrics fail to update or throw an authorization error, go to Social Space Settings > Integrations and reconnect your LinkedIn account to refresh OAuth tokens.
Overview of Supported LinkedIn Metrics
1. Page-Level Insights (Profile Analytics)
Page-level metrics summarize overall brand reach, profile traffic, and follower growth across your LinkedIn Organization Page:
Metric Name | Description |
|---|---|
Profile Views | Total views of your LinkedIn Organization Page. |
Profile Clicks | Total clicks on custom call-to-action buttons across desktop and mobile. |
Impressions | Total organic content impressions generated across your Page's posts. |
Reach | Total unique LinkedIn members who saw content from your Page. |
Engagement | Aggregate count of all Page post interactions (Clicks + Likes + Comments + Reposts). |
Engagement Rate | Average engagement rate across Page posts during the selected timeframe. |
Reposts | Total times your Page's posts were reposted by members. |
Followers | Total current follower count of the Organization Page. |
Followers Gained | Total new organic and paid followers gained during the selected timeframe. |
Note on Follower Losses: The LinkedIn API provides lifetime follower counts and follower gains (organic + paid), but does not provide metrics for followers lost over time.
2. Post, Document & Video Insights (Media Analytics)
Rella extracts lifetime metrics for individual posts published to your Organization Page (including text, single/multi-image posts, video posts, and PDF documents):
Metric Name | Description |
|---|---|
Impressions | Total lifetime impressions (recorded when at least 50% of the post is visible on screen or clicked). |
Reach | Total unique members who viewed the post during its lifetime. |
Clicks | Total clicks anywhere on the post content. |
Likes | Total reactions and likes received on the post. |
Comments | Total comments posted on the content item. |
Reposts | Total shares/reposts of the content item. |
Engagement | Sum of all lifetime interactions (Clicks + Likes + Comments + Reposts). |
Engagement Rate | Lifetime engagement rate calculated from total interactions relative to post reach or impressions. |
Views (Video Posts) | Total video views for the video asset. |
Average Watch Time (Video Posts) | Calculated average time (in seconds) members spent watching the video. |