Facebook Metrics on Rella
Last updated: October 23, 2026
Rella tracks page-level performance, post-level engagement, video analytics, and audience demographics for connected Facebook Pages. Analytics data is fetched directly from the Meta Graph API to help you evaluate content performance across your Social Spaces.
Prerequisites & Connection Requirements
Facebook Page Connection: You must connect a Facebook Page (not a personal Facebook profile).
Meta Permissions: Analytics require the
read_insights,pages_read_engagement, andpages_show_listpermissions.Reconnecting Account: If Facebook metrics show an analytics error or stop updating, reconnect your Facebook account under Social Space Settings > Integrations to grant required permissions.
Overview of Supported Facebook Metrics
1. Page-Level Insights (Profile Analytics)
Page metrics track overall brand visibility and audience activity on your Facebook Page over selected timeframes:
Metric Name | Description |
|---|---|
Page Views | Total views of your Facebook Page. |
Page CTA Clicks | Total clicks on your Page call-to-action button. |
Page Reach | Total unique Facebook accounts that saw content from your Page. |
Followers | Current total follower count for your Page. |
Follows / Unfollows | Net daily gain and loss of unique followers. |
Post Engagements | Total interactions (reactions, comments, shares, clicks) across Page posts. |
Post Reactions | Total aggregate reactions across your Page content. |
Video Views | Total video views across all videos published on your Page. |
Paid Impressions | Total impressions generated from paid promotions on your Page. |
2. Post, Reel & Video Insights (Content Analytics)
Individual post performance metrics appear on published Content items, Reels, and videos:
Metric Name | Description |
|---|---|
Post Reach | Unique accounts that saw a specific Facebook post. |
Post Clicks | Total clicks anywhere on the post. |
Post Media Views | Total views of attached images or media assets. |
Post Reactions | Breakdown of total reactions grouped by type (Like, Love, Haha, Wow, Sad, Angry). |
Post Video Views | Total organic video views for the post. |
Post Video Views Paid | Video views generated via paid amplification. |
Unique Video Views | Unique accounts that watched the video. |
Average Watch Time | Average duration viewers spent watching the video. |
Reels Total Plays | Total play count for Facebook Reels. |
3. Demographic Insights
Rella breaks down your Facebook Page follower demographics to help you understand your audience distribution:
Followers by Country: Top countries where your Page followers live.
Followers by City: Top cities represented among your followers.
Followers by Gender & Age: Distribution of your audience across age groups and gender categories.