Instagram Metrics on Rella

Monitor your Instagram profile growth, content performance, and audience demographics directly inside your Social Space.

Rella tracks performance metrics for Instagram posts, Reels, and Trial Reels. Note that overall account-level analytics exclude Stories and ungraduated Trial Reels. An Instagram account must be connected to access analytics.

Before You Start

• Connect an Instagram Business or Creator account to your Social Space. Personal Instagram accounts are not supported for analytics by Meta API.

• Ensure your Meta connection has insights permissions (instagram_manage_insights or instagram_business_manage_insights).

• Confirm your account is assigned to the active Social Space.

How to View Instagram Metrics

1. Open your Social Space in Rella.

2. Select Analytics from the left navigation menu.

3. Click the Platform dropdown and select Instagram.

4. Use the Date Range Picker to filter data by standard presets (such as Last 7 days, Last 30 days, or This Month) or choose a custom date range.

Profile Performance

• Followers & Net Growth: Total followers over time, net gain, and daily follow/unfollow trends.

• Accounts Engaged: Total unique accounts that interacted with any of your content.

• Profile Views: Number of visits to your Instagram profile.

• Profile Clicks / Link Taps: Clicks on website links, email, or contact buttons in your bio.

• Total Reach: Overall unique audience reached across all posts.

• Total Views / Impressions: Aggregate view counts across posts and Reels.

• Total Content Output: Number of posts published during the period.

• Aggregate Interactions: Account-wide totals for Likes, Comments, Shares, Saves, Reposts, and Replies.

Content Performance

• Reach: Unique accounts that saw the post.

• Views: Total number of times the post or Reel was viewed.

• Likes: Total likes count.

• Comments: Total comments count.

• Shares: Total number of times the post or Reel was shared.

• Saves: Total number of times users bookmarked/saved the post.

• Follows: New followers gained directly from that specific post.

• Total Interactions: Combined sum of all engagement actions.

• Engagement Rate: Interaction rate calculated relative to reach.

• Average Watch Time: Average viewing duration in seconds (for Reels).

Utilize the "Columns" option in the top right corner of the table to turn individual metrics on or off.

Audience Demographics

• Gender Distribution (Percentage split of male, female, and other identified genders)

• Age Ranges (Breakdown of followers by age brackets, e.g., 18–24, 25–34, 35–44, etc.)

• Age Breakdown by Gender (Combined distribution showing gender percentages within each age bracket)

• Top Countries (Geographic distribution of followers by country)

• Top Cities (Geographic distribution of followers by city)

How to Create an Analytics Snapshot

Create shareable or saved reports of your Instagram metrics for clients and team members:

1. Navigate to Analytics > Snapshots.

2. Click Create Snapshot.

3. Select Instagram and set your desired date range.

4. Option: Enable AI summary to let Ella generate structured performance insights for the report.

5. Click Save Snapshot to store the report or generate a public share link.

Instagram Metrics FAQs

Why are metrics not loading for a newly connected account?

When you connect a new account or select a historical date range for the first time, Rella runs a background metric backfill. Check the backfill indicator at the top of Analytics to view backfill status.

Why do I see a message asking to reconnect my Instagram account?

Meta access tokens expire periodically (typically every 60 to 90 days) or when password/account permissions change. Click Social Spaces > Settings > Connected Accounts and select Reconnect next to your Instagram account to restore data access.

Can I track Instagram metrics for personal accounts?

No. Meta's Graph API restricts analytics and insights endpoints to Instagram Business and Creator accounts.