Troubleshoot an Autopost Failure

Scheduling your content to publish automatically across your channels is one of the best ways to keep your brand active while saving hours of manual work. However, when a post fails to publish, it can disrupt your campaign timeline and leave you wondering what went wrong.

If your scheduled post did not auto-publish, this guide will help you verify your settings, rule out common platform errors, and grab the right details to share with Rella Support so we can resolve the issue quickly.

Initial Troubleshooting Steps

Before contacting support, walk through this quick checklist to identify the most common causes of a missed auto-post:

1. Verify the Auto Publish toggle is turned on: Simply dragging a post onto your Calendar or changing its state to a scheduled Status does not automatically trigger auto-publishing. Open the specific Content card and confirm that the Auto Publish toggle is explicitly switched On.

2. Confirm your platform connections: Navigate to your profile settings and make sure the social accounts you are targeting are currently connected, verified, and not showing an "expired credentials" warning. See Prevent & Resolve Social Media Account Disconnections for steps.

3. Check for a failure notification: When a publishing run fails, Rella sends an email notification that typically includes the error code or reason returned by the social platform (for example, expired permissions, API downtime, or a media format rejection). Review that message first — it usually points directly to the fix.

4. Check both Auto Post gates.

   • Only if approved: readiness says Waiting for approval until the post is fully approved. Open Approvers to see who is pending, or turn Only if approved off if this post should not wait. See Request Content Approvals.

   • Only if status allows: readiness says Move this content to a status that allows posting. Settings on that issue opens Space Settings > Autopost. A non-publishable status does not hold the post when this switch is off. You can still post manually.

Failed Autoposts FAQs

Can I retry a failed auto-post?

Yes. Resolve the underlying issue first (for example, re-linking your account or replacing media that the platform rejected), then toggle Auto Publish back to On, adjust your scheduled start time to a future slot, and save your changes to queue it for a retry.

What happens if my post is approved after its scheduled time?

If a post was blocked because it lacked approval, and someone clicks Approve after the scheduled time has passed, it will not publish retroactively. Set Scheduled Time to a future slot and turn Auto Post back on.

Why did my post attempt to publish even though there was a readiness warning?

Readiness warnings that are not these two holds do not prevent the publish attempt. Rella will still try to send the post at the scheduled time; if the platform rejects it, you will receive a failure notification with the platform's reason. Scheduled auto post is held back before the attempt when Only if approved is on and the post is not fully approved, or when Only if status allows is on and the current status is non-publishable. That status hold does not prevent posting manually.

I expected my post to be blocked, but it tried to publish anyway — is that correct?

A scheduled auto-post is held back before the attempt in two cases: Only if approved is on and the post is not fully approved, or Only if status allows is on and the post's current status is Non-publishable under Space Settings > Autopost. A non-publishable status does not hold the post when Only if status allows is off. That status hold does not prevent posting manually. Other readiness issues, such as media validation warnings or missing optional settings, still allow the publish attempt to proceed. If the platform rejects the content, you will receive a failure notification explaining why.

Why is Auto Post waiting for approval?

Only if approved is on, and the post is not fully approved yet. Ask the remaining approvers to click Approve, or turn off Only if approved on that post. This message is the approver gate. A status block uses Move this content to a status that allows posting. instead.