Pinterest Metrics on Rella
Last updated: October 23, 2026
Rella tracks account performance, individual Pin analytics, video metrics, and audience demographics for connected Pinterest accounts using the official Pinterest API.
Overview of Supported Pinterest Metrics
1. Profile-Level Insights (Account Analytics)
Account-level analytics summarize overall visibility and interactions across your Pins:
Metric Name | Description |
|---|---|
Impressions | Total number of times your Pins were seen on screen. |
Saves | Total number of times your Pins were saved to boards. |
Engagement | Sum of all interactions (Saves + Pin Clicks + Outbound Clicks). |
Engagement Rate | Ratio of Total Engagement divided by Impressions ( |
Link Clicks (Outbound Clicks) | Number of times people clicked links on your Pins leading off Pinterest. |
Watch Time | Average watch time per video (in seconds). |
Followers | Current total follower count for the Pinterest account. |
Note on Follower Growth: The Pinterest API returns current total follower count only. Net daily follower growth (followers gained or lost) is not provided by the Pinterest API.
2. Pin & Video Insights (Media Analytics)
For individual published Pins and video Pins, Rella displays lifetime performance metrics:
Metric Name | Description |
|---|---|
Impressions | Total times the individual Pin appeared on screen. |
Engagement | Total Pin engagements (Saves + Pin Clicks + Outbound Clicks). |
Engagement Rate | Calculated ratio of Pin engagements divided by impressions. |
Pin Clicks | Number of close-up clicks on the Pin. |
Shares (Outbound Clicks) | Clicks on the Pin link that direct users to an external destination. |
Likes / Reactions | Total reactions on the Pin. |
Comments | Total comments posted on the Pin. |
Engaged Views (Video) | Number of times a video Pin was watched for at least 10 seconds (or 2 seconds with 50% in view). |
Views (Video) | Total video plays lasting at least 2 seconds with 50% of the video in view. |
Average Watch Time (Video) | Average duration (in seconds) viewers spent watching the video. |
3. Demographic Insights
When an ad account is associated with your Pinterest account, Rella fetches demographic insights using Pinterest's audience API:
Age Ranges: Audience breakdown by age brackets.
Genders: Distribution across gender categories.
Countries: Top countries represented in your total audience.
Cities / Metros: Top metropolitan areas represented in your audience.
Audience Size: Estimated total audience size.
Important Constraints & Troubleshooting
90-Day Window Limit: The Pinterest API limits profile analytics queries to a maximum window of 90 days. If a date range exceeding 90 days is selected, Rella automatically caps the request window to the last 90 days.
Reporting Latency: Pinterest analytics data can be delayed by 1–2 days on Pinterest's side before appearing in reporting APIs.
Ad Account Requirement for Demographics: Demographic insights require a Pinterest Ad Account linked to your connected profile. If no ad account is found, demographic charts will display as empty.
Reconnecting Account: If Pinterest metrics fail to load, navigate to Social Space Settings > Integrations and reconnect your Pinterest account to refresh your API access token.