Schedule and Autopost Your Social Media Content

Automating your social media posts removes manual friction and keeps your feed consistent. With Rella's Auto Post feature, you can plan your posts, specify platform-specific settings, and let Rella publish them directly to your active channels.

About Content Scheduling & Publishing

Every piece of Content you plan in Rella is anchored to your Calendar, Board, or Table. You can set specific publication times for each item, decide whether you want to automatically publish to your networks, or use manual scheduling as a strategic placeholder for drafts that require final coordination.

Resource: 📄 Link & Manage Social Media Accounts in Rella

Before You Start

• You must connect at least one valid social platform account to your Social Space.

• You must have an editor role or above in the Social Space to schedule Content.

• Custom (planning-only) platforms do not support automatic publishing.

How to Schedule Your Content

1. Open a Content card from your Calendar, Table, or Board view.

2. In the post editor panel, look for the Scheduled Time field.

3. Click the schedule trigger button to open the calendar date and time picker.

4. Select your target publishing date from the grid.

5. Set your target publishing hour and minute in the Scheduled Time input box.

6. Click the Clear button if you want to unschedule the item and return it to your drafts list.

Real-Time Readiness Checks

When you enable Autopost, Rella runs real-time readiness checks to ensure your post is completely valid for publishing. If there are any validation issues (such as missing required fields, expired account tokens, or invalid media formats), Rella displays a warning notice under your platform.

To resolve issues one by one:

1. Review the validation warning in the Autopost section.

2. Click the actionable link next to the warning to jump directly to the field that needs attention.

3. Once corrected, the status updates to passing automatically. When all issues are resolved, the readiness panel reflects the live state from the server — no manual refresh needed.

If the post shows Waiting for approval, Only if approved is on and Auto Post is waiting until the post is fully approved. That is not a media or connection error. See Request Content Approvals.

If readiness says Move this content to a status that allows posting., Only if status allows is on and the current status is non-publishable. Settings on that issue opens Space Settings > Autopost. You can still post manually.

Auto-Publish vs. Manual Publishing

When setting up your post, you must choose between letting Rella publish for you automatically or handling the post manually.

• Auto-Publish (Autopost): Rella connects directly to your social network APIs. When your scheduled time arrives, our system automatically pushes your caption, media, and platform-specific metadata directly to your live profile.

• Manual Publishing: If a platform does not support direct posting or you prefer to make live edits at the time of publication, you can keep Auto-Publish turned off. Rella will display the post on your calendar as a reminder, send team notifications, and let you download the Media files to publish manually.

Auto Post Settings Explained

Auto Post settings control when your Content publishes, whether Rella publishes it automatically, and what post details are sent to each platform.

Scheduled Time

Use Scheduled Time to choose when your Content should publish. This controls the date and time Rella uses for scheduled publishing.

All Day

Use All Day when you want to place Content on a specific date without choosing an exact time. When All Day is turned on, Rella schedules the post for 12:00 PM in your current local timezone.

Auto Post

Use Auto Post when you want Rella to publish your Content automatically at the scheduled time. Rella sends your caption, Media, and platform-specific settings directly to your connected social accounts.

Only if approved and Only if status allows

When Auto Post is on, Only if approved waits until the post is fully approved. Turning this on with Approvals set to None invites the space defaults, or Anyone if none are set. Readiness shows Waiting for approval.

Only if status allows waits while the current status is non-publishable. Readiness says Move this content to a status that allows posting. The gear opens Space Settings > Autopost.

Manual publishing

Leave automatic publishing off when you want to schedule Content without having Rella publish it for you. This works well when you want to use the scheduled date as a planning placeholder or handle final publishing yourself.

Connected accounts

Before using Auto Post, confirm the social accounts in your Social Space are connected and still valid. If an account is expired or disconnected, the scheduled post may not publish as expected.

Platform-specific settings

Use platform-specific settings to tailor how the post is published on each network. Review these settings before the scheduled publish time so each platform version of the post is ready to go.

Clear

Use Clear to remove the scheduled time from a piece of Content. This moves the item back to drafts.

Auto Post FAQs

Can I schedule Content without turning on Auto Post?

Yes. You can schedule Content as a planning placeholder and publish it manually later.

Resource: 📄 Post Content Manually

What should I check before using Auto Post?

Make sure the target social accounts are connected and still valid in your Social Space settings before the scheduled publish time.

What should I review in Auto Post settings before a post goes live?

Check the scheduled time, publishing method, connected account status, and any platform-specific settings attached to the post before the scheduled publish time.

What does Clear do?

Clear removes the scheduled time from the post and returns it to drafts.